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Are you looking to boost engagement and increase subscribers on your YouTube channel? One effective way to do so is by adding end screens to your videos. YouTube end screens allow you to promote more content to your viewers, encouraging them to stay on your channel and explore what you have to offer.
End screens can be added to the last 5–20 seconds of your video, making it the perfect opportunity to showcase other videos, playlists, or even encourage viewers to subscribe. By utilizing this feature, you can maximize the potential of each video and drive more engagement on your channel.
Adding end screens to your YouTube videos is easy. In this article, we will walk you through the process, provide some best practices, and show you how to optimize your content effectively. So let’s get started!
Key Takeaways:
- YouTube end screens are a powerful tool for promoting additional content and increasing engagement.
- You can add end screens to the last 5–20 seconds of your videos and showcase up to four elements.
- End screens are not available for videos set as “made for kids,” in the YouTube music app, flash videos, mobile web, or 360 videos.
- To add end screens, navigate to YouTube Studio, select your video, and go to the Editor tab.
- Customize your end screens by choosing different templates, featuring videos or playlists, encouraging subscriptions, promoting other channels, or linking to an external website.
Adding End Screens to Your YouTube Videos
To add end screens to your YouTube videos, follow these simple steps:
- Sign in to YouTube Studio.
- Navigate to the Content section.
- Select the video you want to edit and go to the Editor tab.
- Choose the End screens option.
- Select the element you want to add.
You have various options to choose from:
- Templates: Apply pre-designed end screen layouts that showcase your video recommendations, subscribe button, and more.
- Video or Playlist: Feature another video or playlist from your channel to keep viewers engaged.
- Subscribe Button: Encourage viewers to subscribe to your channel for more content.
- Another Channel: Promote another YouTube channel or collaborate with other creators.
- External Website: Link to an external website, but ensure it complies with YouTube’s policies.
You can also customize the timing, placement, and design of your end screens to suit your video’s style and content. Don’t forget to save your changes once you’re done!
Example:
“By strategically adding end screens to our YouTube videos, we can effectively promote our other video recommendations, encourage subscriptions, and link viewers to our playlists. It’s a fantastic way to keep our audience engaged and actively exploring our content.”
Now that we’ve covered how to add end screens, let’s move on to some best practices in the next section.
Best Practices for YouTube End Screens
When using end screens on your YouTube videos, it’s crucial to prioritize relevant content that aligns with both the video and your viewers’ interests. By featuring elements that are related to the video topic, you can catch your viewers’ attention and encourage them to engage further. Use call-to-action prompts to guide viewers to click on the different end screen elements, such as recommended videos, playlists, or your subscribe button. This helps to foster a deeper connection with your audience and promote ongoing engagement.
If you choose to include custom images in your end screens, make sure they meet the recommended size of at least 300 x 300 pixels. The images should be visually appealing and relevant to the content being promoted, enhancing the overall viewer experience. Custom images can help to create a cohesive branding identity and attract more clicks from your audience.
Remember to leave sufficient space and time at the end of your video for the end screen to appear seamlessly. A smooth transition allows viewers to process the main video content before presenting them with the end screen elements. Additionally, consider timing different end screen elements to show at specific moments during the video’s closing seconds. This strategic approach can optimize viewer engagement and increase the likelihood of interaction with the end screen elements.
To understand the effectiveness of your end screens, it’s essential to track their performance using YouTube Analytics. Metrics such as click-through rates, viewer engagement, and conversions can provide valuable insights into the impact of your end screens on audience behavior. Analyzing these metrics enables you to refine your end screen strategies, optimize your content, and achieve your goals on the platform.
Example of YouTube End Screen Metrics:
Metric | Description |
---|---|
Click-through Rate | The percentage of viewers who clicked on the end screen elements compared to the total number of views. |
Engagement Rate | The proportion of viewers who interacted with the end screen elements, such as subscribing or watching recommended videos, out of the total number of end screen impressions. |
Conversion Rate | The percentage of viewers who completed a desired action, such as subscribing or clicking on an external link, after interacting with the end screen elements. |
By implementing these best practices and analyzing the performance of your end screens, you can supercharge your YouTube videos with engaging and effective end screen elements that drive viewers to explore your content further, increase subscriber numbers, and boost overall engagement metrics.
Conclusion
Adding end screens to your YouTube videos is a valuable strategy to optimize your content, engage viewers, and increase subscribers. With YouTube end screens, you can promote relevant videos, playlists, and other channels to keep viewers on your channel and encourage them to explore more of your content. By incorporating calls to action and custom images, you can make your end screens more compelling and encourage viewers to take action.
Regularly checking the end screen metrics in YouTube Analytics allows you to track the performance of your end screens. This valuable data helps you understand how effective your end screens are in driving engagement and conversions. By analyzing the metrics, you can make informed decisions to optimize your end screens and improve their effectiveness.
With these best practices in place, you can effectively use YouTube end screens to promote your content and achieve your goals on the platform. Optimizing your videos with end screens not only enhances the viewer experience but also helps you build a loyal audience and increase your subscriber count. So, start utilizing YouTube end screens today and unlock the full potential of your channel!
FAQ
How do I add end screens to my YouTube videos?
To add end screens to your YouTube videos, sign in to YouTube Studio and navigate to the Content section. From there, select the video you want to edit and go to the Editor tab. Choose the End screens option and select the element you want to add. You can choose from various options like applying a template, featuring a video or playlist, encouraging subscriptions, promoting another channel, or linking to an external website. Once you’re done, click Save to apply the changes to your video.
Can I customize the elements and design of my end screens?
Yes, you can customize the timing, placement, and design of your end screens. Make sure any custom images you use are at least 300 x 300 pixels in size. Leave enough space and time at the end of the video for the end screen to appear, and consider timing different end screen elements to show at different times.
How can I make my end screens more compelling?
To make your end screens more compelling, feature elements that are relevant to the video and the viewers. Use call-to-action prompts to encourage viewers to click on the different end screen elements. You can also use custom images to make your end screens visually appealing.
How can I track the performance of my end screens?
You can check the performance of your end screens in YouTube Analytics. This will allow you to see how effective your end screens are in driving engagement and conversions. Regularly monitoring the metrics will help you evaluate the impact of your end screens and make any necessary adjustments.
Are there any limitations or restrictions for using end screens on YouTube videos?
Yes, there are a few limitations and restrictions for using end screens. Your video must be at least 25 seconds long to have an end screen. End screens are not available for videos set as “made for kids,” in the YouTube music app, flash videos, mobile web, or 360 videos. Additionally, other interactive elements like card teasers and video watermarks are suppressed during the end screen.
Source Links
- https://clipchamp.com/en/blog/make-youtube-end-screens/
- https://invideo.io/blog/youtube-end-screen/
- https://support.google.com/youtube/answer/6388789?hl=en